Dogs might be Man’s best friends, but books are a close second. There is something magical about holding a book in your hands, it slows your thought and allows your brain to absorb knowledge. Our phones are always up to date but, we never think of updating ourselves.
With the right books, you can learn anything on your own, no subject is out of your reach. The time has come. Break free from the Highschool mentality and start learning in the real world. Read more, not just fiction, but books that fundamentally change your perspective, books which split your life to a Before Book (BB) and an After Book (AB).
Here’re a few of my personal favorites, you can start with.
Influence: The Psychology of Persuasion, by Robert B Cialdini
Humans are emotional beings, with the right stimulus, we are easily influenced. This book is a classic, and The best book on Influencing humans ever written. Robert Cialdini unravels the simple reasons of ‘Why we do-What we do’ When you get down to it, We humans are nothing but animals with iPhones. The majority of our actions are influenced by our emotions. We may not be as rational as we think we are.
If you are a marketer, you need to read this book. You understand The power Authority holds over us, How to get people to like a brand by the power of Social proof, and even the infamous ‘Good Cop/ Bad Cop’ routine.
“With the sophisticated mental apparatus we have used to build world eminence as a species, we have created an environment so complex, fast-paced, and information-laden that we must increasingly deal with it in the fashion of the animals we long ago transcended.”
On writing well, by William Zinsser
This book forms the core of my writing. Anyone who takes writing seriously should read this book. William Zinsser lays down the foundation for going from, good to a great writer. He taught me that writing is hard work. A clear sentence is no accident. The secret, he says, to good writing is to strip every sentence to its cleanest components, clear thinking becomes clear writing.
“Writers don’t just write what comes naturally. They sit down to commit an act of literature, and the self who emerges on paper is far stiffer than the one who sat down to write it.”
“The product that any writer has to sell is not the subject being written about, but who he or she is.”
“Writing is an act of Ego, you might as well admit it. Use its energy to keep you going.”
“You are writing for yourself. Dont try to visualize the great mass audience, every reader is different. Editors and readers dont know what they want to read until they have read it.”
Rich Dad poor Dad – Robert Kiyosaki
If you are a recent college graduate or in your first job and know nothing about personal finance, you need this book. Robert Kiyosaki lays the ground rules, the fundamentals of how to get rich and stay rich. The rules that make the rich richer and the poor poorer. How taxes were first implemented for the rich and then trickled downwards. He explains the need for Financial IQ, to be able to read numbers (Accounting) and understand them.
“Rule#1 know the difference between an Asset and a Liability and buy Assests. An Asset puts money in your pocket every month, and A liability takes money out of your pocket.”
“our culture has educated us into beleving that the love for money is the root of all evil. It has encouraged us to learn a profession so that we can work for money, but failed to teach us how to have money work for us. It taught us not to worry about our fiantial fututre because our company or the government would take care of us when our working days are over.”
“The key to becoming welthy is the ability to convert ordianry income into passive or portfolio income as quickly as possible.”
Everybody writes, by Ann Hadley
One of my favorite books on writing in the modern age. This book is like batman’s utility belt. It has everything you need to fight crime (optional). It combines the rules for writing good English with all the tools and knowledge required by the modern writer. Hadley taught me to embrace my ugly first draft and not let the tyranny of the finished product stop me from writing.
“Story telling as it applies to businees isint about spinng a yarn or a fairly tail. Rather its about how your business exist in the real world: Who you are and what you do for the benefit of others, and how you add value to peoples lives.
A Compelleing brand story is kind of a gift that gives your audience a way to connect with you as a person to another and to view your business as whatt it is; a living, breathing entity run by real people offering real value.”
“An essential gift for a good writer is a built-in, shockproof, Shit detector.”
How to win Friends and influence People, by Dale Carnegie
This is one of the classics, Written in simple English Carnegie explains how the internal clocks of men tick and how we can make them do the things we want without forcing them. Written in a time long forgotten, the rules still apply even today. Everyone should read this book at least once. I often wonder why this book is not taught in school. Kids need to learn these fundamental life skills instead of those useless complex differential equations. This book has helped me a lot when it comes to dealing with people, I’m always polite and never get mad easily—a trait I got from this book.
“Say to yourself over and over: “My popularity, my happiness, and sense of worth depend to no small extent upon my skill in dealing with people.”
“Every man I meet is my superior in some way. In that, I learn of him.”
“Action spring out of what we fundamentally desire…and the best piece of advice which can be given to would-be persuaders, whether in business, in the home, in schools, or in politics, is: First, arouse in the other person an eager want. He who can do this has the whole world with him. He who cannot walk a lonely way.”
“You will be the same today and in five years, except for the people you meet, and the books you read”
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